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Search Engine Marketing Manager – Situation Interactive

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Situation Interactive is an award-winning, innovative interactive agency specializing in live entertainment. We have been the recipients of numerous interactive awards most recently winning Best in Show at the 2010 OMMA awards for our work on Next to Normal: The Twitter Performance. We were also named one of Crain’s 2010 Best Places to Work in NYC.

To learn more about our agency visit our website at www.situationinteractive.com.

What you’ll do:

• Build and manage search engine marketing campaigns in Google and Bing/Yahoo
• Build and manage YouTube and Google Display Network paid campaigns in the Adwords interface
• Prepare performance reports for client presentations
• Present recommendations and key findings to clients based on thorough data analysis and historical trends
• Compile campaign performance reports for agency distribution on a regular schedule
• Manage vendor relationships with Google and Bing/Yahoo
• Liaise with billing and account departments to facilitate process of search campaigns
• Work with a search trafficker to successfully update and optimize campaigns
• Keep abreast of online media trends

What you’ll need:

• A minimum of 2-3 years of search engine marketing experience
• Google Adwords Certification
• Mastery of the full suite of products in the Google Adwords interface including advanced applications such as Conversion Tools, Enhanced CPC, Extensions, YouTube products, etc.
• Thorough knowledge of the Bing/Yahoo interface
• An analytical mindset driven by the desire to dig through data to make campaigns the best they can be
• Meticulous attention to detail
• Excellent presentation and communication skills
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Proficiency in Microsoft Excel, Word and PowerPoint
• Superior time management and organizational skills
• Prior knowledge of Doubleclick search and Google Analytics preferred
• Basic SEO knowledge a plus

This is a full-time, on-site position offering 401k and health benefits.


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